My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Your authors don’t use the right keywords, your Webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. When you add it all up, it’s a wonder anyone finds anything with your site search engine.
It’s easy to change the search engine on your corporate Web site—at least it’s easier than fixing some of the real problems. Too often, we look at poor Web site search as merely a technology problem rather than one that requires analysis of content, user interfaces, search engine configuration, site design, and other factors. Analyze your Web site’s search in a holistic way and address all of your problems. In this Webinar, I explained how to reduce site abandons and pogo-sticking, while actually helping your visitors get the answers to their real questions. I demonstrated how to use metrics and surveys to assess your Web site search and improve it. I also showed how to use multifaceted search to optimize the search results. In this free 30-minute Biznology® Webinar, I explained how to analyze your Web site search experience so that searchers on your Web site can find what they are looking for.
